Saturday, June 11, 2011

100% Love: Geetha Arts sues PVR Cinemas

Leading Tollywood production house Geetha Arts has sent notice to the PVR Cinemas, demanding Rs. 5 crores allows compensation for the alleged piracy and infringement of their copyright in itsrecent release of 100% Love, "starring Naga Chaitanya and Tamannaah.

Geetha Arts anti-piracy groups have recently taken a number of pirated movie DVDs from different places in the state and judicial reviewwatermarks on pirated copies of 100% Lovereportedly established that the pirated copies were made from a master copy recorded in Screen 6,PVR Ambience Mall, Gurgaon, Haryana .

Based on this evidence, Allu Aravind Gita Artsowner claims damages from the PVR Cinemas for failure to protect its intellectual property,incitement to piracy, allowing a master copy to berecorded at their facility.

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