Thursday, June 12, 2008

The Dope on Urban Decay’s Summer 2008 Collection

Urban Decay’s Summer 2008 Collection is the chronic. With product names like "Big Fatty,"Baked," and "Blaze" - you know you wanna try it. It'll make you feel good, feel good...

Pops of color are in style this season…and Big Fatty Colored Mascara is the perfect way to embrace that trend. Available in four bold, but wearable shades, Big Fatty thickens and lengthens lashes. Electric Blue and Indigo flatter brown and blue eyes, Purple Haze compliment green-eyed gals, and burgundy adds drama to any eye color. I’m a total Electric Blue groupie, and when I’m feeling bold, I pair it with 24/7 Glide-On Eye Pencil in Deviant.

"A colored mascara is the perfect summer beauty uniform. I slick a little on when I'm in a rush or headed out to thebeach and instantly get a ‘just enough makeup to look pretty, but not so much that I'm trying too hard’ look. And it adds aseductive, enigmatic little edge to those minimal makeup days of summer," says Wende Zomnir, Executive Creative Director at Urban Decay.

Urban Decay created two new eyeshadow shades, Blaze and Rush, to compliment the summer line. Blaze (golden peach) and Rush (medium coppery bronze) are smooth, richly pigmented and apply like a dream. To keep from slipping off your lid in humid weather, prep the eye with Urban Decay’s Eyeshadow Primer Potion.

De-Slick Mattifying Powder is one of the Co-Founder’s favorite products…and mine too, because you know that I’m one shiny beauty blogger come summertime. This shine-thwarting pressed powder contains lightweight, oil-absorbing rice powder. Use it on bare skin or over your foundation. The light purple shaded powder applies invisibly and won’t cake.

Baked Bronzer in Guilded gives you a baked, toasty glow without the threat of skin damage. And it’s literally baked in an Italian oven on a tiny terra cotta disc for 24 hours, then hand-finished by a factory full of motherly Italian women. The result is an ultra-smooth, sheer-finish bronzer that can be used on the face and body and applied wet or dry!

The Big Buddha Brush is Urban Decay’s answer to the kabuki brush. Bronze arms and legs with one sweep, dust on loose powder, or highlight shoulders and décolleté. Big Buddha features soft synthetic white fibers, tipped with purple, giving the brush a unique ombre effect.

Santa Tanita, Urban Decay’s imaginary saint of sunless tanning, answers your prayers for sun-kissed skin. The Santa Tanita Tinted Sunless Tanning Mousse instantly bronzes face and body, while a gradual self tanner goes to work, building a lasting tan that darkens with time. The moisturizing formula was created for both the face and body, and it won’t rub off onto clothes.

Urban Decay is available at Sephora, Ulta, Amazon.com, and urbandecay.com.

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