Wednesday, October 29, 2008

Jurlique's New Biodynamic Beauty Range: Now Available at Sephora

Jurlique’s age-defying, high-performance Biodynamic Beauty Range is now available in Sephora’s Natural Section. The new facial skincare collection is clinically proven to deliver dynamically different results to help maintain and improve skin’s youthful properties and maintain hydrated, smooth, firm and radiant skin. The Biodynamic Beauty Range includes:

Eye Cream ($45): Helps treat fine lines, under eye puffiness and increase moisturisation. Botanical ingredients in the eye cream include Beech Tree Buds, Blue Algae, and Hibiscus, which firm the skin and reduce the appearance of fine lines and wrinkles. The formula increases skin firmness in 88% of test subjects, and 71% of respondents noticed that the area around their eyes felt firmer after only six weeks.

Refining Treatment ($35): Helps enhance cell renewal, while gently uncovering a more even, luminous skin tone and glowing complexion. Botanical ingredients in the Refining Treatment include Willow Bark Extract, a naturally gentle source of Salicylic Acid, to help promote cell renewal, Apricot Seed Powder to help with the removal of dead skin cells, and Calendula for its skin soothing and healing properties.

Serum ($75): Diminishes the appearance of dark spots and discolorations; brightens and evens skin tone to enhance luminosity and clarity, and reduces fine lines and wrinkles for a smoother more youthful appearance with continued use. The formulation features Jurlique’s proprietary Biodynamic Blend of Black Elder and Licorice to combat puffiness, redness, help fade discolorations, and brighten skin for increased radiance. Clinically proven to reduce major signs of aging. In just six weeks, visible lines and wrinkles were reduced by 34%, 77% of users noticed firmer skin and 73% of respondents cited smoother skin.

Night Lotion ($55): Improves firmness, moisturisation and the appearance of wrinkles. Botanical ingredients in the moisturiser include Marshmallow for intense hydration and skin smoothing properties, and Calendula for soothing and calming the skin. An increase in skin firmness appeared in 89% of users and a high number of respondents reported a significant increase in moisturisation after six weeks of use.

"The range offers beneficial results of hi-tech, artificial anti-aging products – but with all natural formulations,: says Marie-Pierre Stark-Flora, Jurlique’s SVP of Global Marketing.

The Biodynamic Beauty Range is available at 12 Sephora locations throughout California’s Bay Area, Central California, Los Angeles and Orange County as well as online at and

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