L'Oreal Paris Colour Riche Le Gloss. Apply lightly for a sheer wash and with a heavier hand for a more pigmented pucker. My favorite shades are Raspberry Splash and Plum Rush (which looks almost black in the tube but is the most gorgeous berry on your lips). The non-sticky formula conditions and hydrates with Omega 3, Vitamin E, and Argan Oil. Oh, and it smells like caramel. Get familiar.
It's on sale at right now at Target for $5.99.