Wednesday, July 13, 2011

Lancôme Hypnôse Doll Lashes Mascara

As a big fan of Lancôme Hypnôse Drama Mascara, I am positively giddy to learn that there's a new member of the Lancôme mascara family. It's called Hypnôse Doll Lashes and its mission is to deliver doll-like lashes, instantly.

This eye-opening new mascara, which was seven years in the making, delivers this doll-lash effect in two ways. First, the cone shaped, triple patented I-conic brush provides an extremely smooth application and defines even the hard-to-reach corner and lower lashes. The bristles offer ultimate separation, making it easy to layer without any clumping. The glide-on formula is enriched with nylon powders that meticulously sculpt and curl each lash for a voluminous, jet-black finish. A combination of hard and soft waxes volumize and curl while shaping polymers lengthen. The result is an instant wide-eye look.

Three of the glamorous faces of Lancôme - Daria Werbowy, Elettra Wiedemann and Arlenis Sosa - will launch the Hypnôse Doll Lashes campaign. Hypnôse Doll Lashes is now available exclusively at Dillard's and and will roll-out nationally in September.

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