Wednesday, February 17, 2010
MAC Viva Glam Cyndi and Viva Glam Gaga
Sizzling, sensuous and self-created the ladies are channeling their high-voltage diva energy for VIVA GLAM and igniting From Our Lips - the new MAC Cosmetics VIVA GLAM campaign. In honor of all of the women who are living with the HIV/AIDS virus, and those working to curb its spread, the MAC AIDS Fund will announce $2.5 million in new donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV/AIDS.
Lady Gaga and Cyndi Lauper are visible and vocal, using their star power to inspire everyone to make a difference by purchasing the VIVA GLAM lipstick that bears their signature. With every cent of each VIVA GLAM going towards the MAC AIDS Fund, this is a lipstick that has the power to change the world. With the dynamic energy of these two new spokespeople the MAC AIDS Fund, having already raised over $150 Million to combat HIV/AIDS, is giving a voice and support to women – of All Ages, All Races, All Sexes and from all walks of life.