Film: Love in 100%Starring: Naga Chaitanya, Tamannah, Naresh, Dharmavarapu, KR Vijaya, MS Narayana, Anand, Tara and others Alisha
Screenplay: Hari Prasad
Music: Devi Sri Prasad
Photos: Venkata Prasad
Art: A S Prakash
Publisher: Srinivas Kasturi
Executive Producer: Raja EDID
Produced: Bunny Vas
Presented by: Allu Aravind
Banner: Geeta Arts
Written and directed by Sukumar
Release Date: May 6, 2011
Rating: 3.25/5
What it is!Balu Mahendra (Naga Chaitanya) is the top ranking students. His maradalu (uncle's daughter) Mahalakshmi (Tamannah), comes from the village to stay with family and study in Hyderabad, so that you can get good grades in the study. Balu is a kind of narcissist and dislikes, when other students are top rank. Thanks Balu, R Mahalakshmi, and surprisingly well as a cylinder appears to university, which irritates him. Slowly they fall in love, but do not express it. When it comes time to express your feelings to yourself, ego problems erupt. They parted, and soon engaged to different people. The rest of the movie is about how to realize their true feelings.
Analysis
In the new age love story, a potent antagonist, has become a dinosaur. Ego problems between the lead pair, communication gaps, and the dilemma his true feelings have become major points of conflict to drive the story. Director Sukumar, who made three films so far - a beautiful Arya, violent and confused Jagad Arya-2 flick - the film weaves, about 100% Love clashes of ego and suppressed feelings lead pair.
The film begins quite pretty good with some fresh ideas and loved the scene. In fact, in the first half of the film is funny and entertaining. Post interval falls into a full drama, thereby lessening the overall mood. However, the film back on track before the penultimate scene and save it.
Director Sukumar is revered by many in the film industry for fresh ideas, brought news in the story and characterization of the hero with his debut film, Arya. His subsequent films especially the Arya-2 was a total failure. But 100% love, presents his early spark in some scenes. Fortunately, it has weakened in the eccentric character and that is good.
It was also used as a mode of narrative works, which should be completed, but the songs almost no effect on the screen.
It has good chemistry between Naga Chaitanya and Tamannah and some cool montages. 100% Love would have made a bigger impact that the post interval scenes were written in a better way and said in a predictable manner.
Performances
Naga Chaitanya as a student with a narcissist attitude is part of the scenario. He underplays emotions, which is perfect for this character. Tamannah shows changes in two shades of the task - a simple girl villages and modern girl, the working class. She also shows off your belly for a long duration to titillate male eye. Their chemistry is also fantastic and they look cute as a couple.
Among other roles, Anand as the second lead is good, like his father Naresh, KR Vijaya as the grandmother and grandfather Vijaykumar as they are effective. Newcomer Tara Alisha's is only a blink and miss the action.
Although the film is entirely shot in the interiors, photos by Prasad is not good. Particularly in slow-motion scenes, which are made at 500 frames per second look patchy. Devi Sri Prasad songs are good to the ear and foot tapping but they are not good on the screen. However, the song "Infatuation" and stands Diyyallo Diyyallo 'out.
As a writer, film, Sukumar succeeds in part. As the director once again proves that he has a talent for visual but he is slowly losing grip on a tight narrative skills.
Bottom-line!
100% Love offers some wonderful situations, some time pass entertainment in the first half. The other half works in a predictable manner, but also some "sensitive moments. The film has many flaws but in general, and the ingredients that appeal to audiences of young people better.
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