Thursday, March 6, 2008

Shu Uemura Makes Water?


What is model/socialite/reality TV star Brittny Gastineau’s secret to flawless skin? She swears by Depsea Water. Clearly, shu uemura makes some mean makeup - but water? Who knew?

I did some research…and here’s the Cliff's Notes version:

shu uemura Depsea Water – aka, “water from the depths of the sea” – resides far below the ocean surface where sunlight does not reach, at 320 meters. Deep-sea water contains more than 60 ocean minerals to boost the natural function of the skin; it also has a high affinity with human skin and can quickly absorb to rapidly refresh and hydrate skin. Compared to surface sea water, deep-sea water has three superior characteristics:

* PURITY without any deterioration from acid rain or industrial draining
* RICHNESS of minerals and nutrient substance
* STABILITY in low temperature

The mineral rich water can be found only in three locations in the world – in the coastal waters off Hawaii, Norway and Japan's Cape Muroto in Kochi Prefecture. In order to explore the potential of deep-sea water in cosmetics, Mr. Shu Uemura founded the Muroto Factory Museum in Kochi Prefecture in 1989, and shu uemura cosmetics became the first company in the world to incorporate deep-sea water into cosmetic products.

Depsea Water is completely free of artificial color, but natural aromatic extracts are added to become lightly scented mists that rejuvenate and hydrate the skin, hair and body. It can be used anytime to revive spirits and provide hydration. Available in 11 scents.

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