Tom's of Maine, a leader in natural oral and body care, announced a patent-pending breakthrough formula in its new Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.
The Tom's research team has discovered that the natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth. Glycyrrhizin is gentle on gums, which is great news for those looking for a gentle brushing experience.
Tom's of Maine's new Clean & Gentle Care offers a variety of benefits, including:
* Soothing brushing experience
* Mild natural flavor - delicious natural flavor oils leave your mouth feeling clean and fresh.
* Sensitive to the planet - Tom's uses recycled and recyclable packaging, and invest in wind energy to power their factory.
* Reduced sensitivity - Tom's uses clinically-proven potassium nitrate, a naturally occurring mineral, to reduce sensitivity in teeth.
The following new Tom's of Maine products are now available in stores and online retailers:
* Natural Clean & Gentle Care Anticavity plus Whitening Toothpaste (available in Peppermint and Fennel)
* Natural Clean & Gentle Care Anticavity plus Dry Mouth Soother Toothpaste (available in Apricot and Lemon-Lime)
* Natural Clean & Gentle Care Antiplaque plus Whitening Toothpaste (available in Cinnamon-Clove and Spearmint)
* Sensitive Care Antiplaque Toothpaste (available in Wintermint and Black Currant)
