Naturally Beautiful: Nordstrom Goes Green

Just because you’ve embraced an eco-friendly lifestyle doesn’t mean that you need to trade your Manolo Blahnik for Birkenstocks. And just because you prefer your skincare to be chemical-free doesn’t mean you have to purchase products in a health store/head shop that reeks of patchouli. Just in time for Earth Day, Nordstrom is going green.

Last month, Nordstrom launched its new "Well Beauty" counters in 25 stores – and a virtual counter on Nordstrom.com. Rather than zip from counter to counter looking for natural products, Well Beauty is one-stop shopping your organic beauty needs.

Featured brands include Origins Organics, Juice Beauty, Pangea Organics, Korres, Caudalie and CARE by Stella McCartney. Products were chosen because they are paraben, petro-chemical free and sold in recycled packaging. And there will also be a full-time staff member at the Well Beauty counter to answer questions and direct customers to the products most appropriate for their skin.

To find a Well Beauty counter near you, contact your local Nordstrom store. To shop online, click here.