You may not look like Halle Berry, but soon you’ll be able to smell like her. Today, Women’s Wear Daily announced that Coty has signed Academy Award-winning actress Halle Berry to a scent development deal, which will involve the star developing a fragrance portfolio and appearing in its advertising."Halle is an iconic actress and symbolizes beauty to many generations," Steve Mormoris, senior vice president of global marketing at Coty Beauty US, told WWD at the Personal Care Products Council's annual meeting here. "She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans."
I don't know if this fragrance deal will proclude her from being a Revlon spokeswoman. guess we'll just have to wait and see.
Halle's first fragrance products are expected to launch globally in spring 2009. Coty's celebrity portfolio also includes the scent brands of Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker, Kimora Lee Simmons, Gwen Stefani, Celine Dion, Kate Moss and Tim McGraw.
No comments:
Post a Comment